Muscat, Jan 27 (ONA) ---Wayne Pearce, CEO of Oman Air said that he has been
attempting, since taking over as CEO, to ensure the type of excellent services
to be worthy of the Sultanate's national carrier by focusing on running all
administrative and financial affairs in a very perfect manner.
Speaking to Oman News Agency (ONA) Pearce said that Oman Air has
recently achieved a big success after launching many direct flights to a number
of touristic destinations, the fact which called for expansion of our fleet. The
company has put orders to buy 6 Boeing 787 Dreamliner planes, due to arrive in
2015, in addition to 6 Boeing 737 planes.
Responding to a question about Oman Air new touristic destinations,
Pearce said that the company will open new routes, among them Muscat -Moscow
route whose inauguration has been postponed for feasibility restudy purposes.
The route needs more studies before scheduling its inauguration.
Regarding how convenient schedules of Europe flight to other routes,
Oman Air CEO said that the company puts into consideration that timing of
flights coming from Europe should fit with those departing to Asian
destinations. The European tourists coming from Europe stop at Muscat Airport to
take connection flights to their Asian destinations without the need to wait for
long times.
Pearce attributed the reason for opening a direct Muscat-Zurich route to
the availability of many Swiss tourists who prefer flying to Muscat and to the
fact that Zurich is the biggest city in Switzerland and its population is bigger
than that of the capital Geneva, in addition, the number of passengers and
flights through Zurich airport are more than those using Geneva airport.
He stated that marketing department at Oman Air spares no effort in
promoting this route in collaboration with international marketing companies. A
number of Swiss news media will be invited to visit the Sultanate to have a
firsthand experience on cultural, touristic and civilizational opportunities
Oman has, along with Oman Air participation in events and activities in
collaboration with Tourism Ministry.
Pearce said that the company has carried out marketing and promoting
efforts to ensure the success of Muscat-Zurich route. A number of meetings with
Swiss travel and tourism companies were conducted and many partnership
agreements were signed with those companies to acquaint them with the touristic,
cultural and historical potentials the Sultanate has and more specifically to
acquaint these companies with the facilities and services provided by Oman Air
to Swiss tourists wishing to visit the Sultanate.
Oman Air CEO added that the company has publicized, through its "Oman
Air Holidays " partnership with Bahwan Travel Agencies, its promotions on
Muscat-Zurich route to activate traffic on this route by attracting more
touristic groups from Switzerland in particular and Europe in general.
He affirmed that these efforts have proven fruitful since after one
month of operation the route has seen a good passenger turnout as the booking
rate has reached 60%. He stressed that the company hopes to have full flights on
this route.
--Ends/MN/FS
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